About - BrightEdge Technologies, Inc

Jim Yu, Founder
989 East Hillsdale Boulevard, Suite 300 | Foster City, California, 94404

The entrepreneurial spirit started young for Founder and CEO Jim Yu, who knocked on trailer park doors with his brother, Sammy offering their lawn mowing services.

This was Jim’s first foray into subscription services, offering neighbors a discount for locking in weekly service. This astute business sense started young, along with a love for learning and technology. At age 6, Jim built his first computer program, a drawing program that allowed users to move a guy across the screen.

These early programs were built using an 8088 machine with Monochrome monitor and two floppy disks. Jim got more into coding, and wanted to get closer to the hardware to write more sophisticated programs, so at age 9 he enrolled in his first college class, Programming in C.


Once the Internet was opened for commercial purposes, Jim began building several websites.

And, at age 12, Jim enrolled in college full-time, and at 16 while most teenagers are navigating the road with their freshly minted driver's license, Jim graduated from the University of South Dakota with a BS in Computer Science. After graduation, Jim began working for a Fortune 500 company, received a promotion, and was soon managing teams of people twice his age. At 23, Jim went on to receive his MBA from Stanford Graduate School of Business.

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