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Evaluation Methodology


Find out how we find the best PPC companies.

SmartRank™ Algorithm

We provide scientific recommendations.

Our SmartRank™ algorithm was developed over the past ten years as a result of our ongoing research into paid Search marketing. There are five core factors that influence where a company is placed within our SmartRank™ rankings.

Due to the data-driven nature of these rankings, these are not simply our opinion.

Sentimental Factors

Brand image impacts placement.

Our SmartRank™ algorithm takes into consideration how others view the companies featured on our website. While public perception is not the defining factor on whether or not a PPC company can produce, companies that offer very little value or have a negative impact on the industry will have a bad public image.

Review Factors

Client insight fuels our rankings.

Those which have hired a PPC company offer our research team with vital information on how a PPC company conducts themselves. As a result, we have implemented reviews as a core factor in our algorithm. Companies which tend to get positive reviews written by real people with a presence on LinkedIn will fare better than those with negative reviews or no reception what-so-ever.

Engagement Factors

Online engagement shows dedication.

Given that pay per click firms are masters of online advertising, one would naturally expect them to be great at online engagement. Our algorithm takes into consideration how active they are responding to reviews, answering questions, and offering prospective buyers insight into their services. Companies that often engage on the platform will fare better than those that ignore it.

Profile Factors

Honesty and transparency work.

One of the most common points of feedback we receive from buyers is getting factual information. Our algorithm takes into consideration whether a PPC company has a complete profile on topppcs.com, whether they offer factual information compared to the information offered by independent third-parties, and how often they are ensuring their public information is updated.

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