• Major Clients: Confidential
  • Year Founded: 2011
  • Fulltime Employees: 26 - 50
  • Active Clients: 35+
  • Client Retention Rate: 92%
 
About - Seo Company Edinburgh

Pulling All Your Efforts Together To Gain Benefits – Infaweb Limited

rn

Welcome to SEO Company Edinburgh, the place to find experts in search marketing. Search engine optimisation is a method of helping improve your listings in the  search engines (mainly Google, Yahoo and Bing as they are the largest 3 and take up the vast majority of the market share.) By improving your rankings for words people are searching for you will improve the amount of traffic you are likely to get, and paying customers. 

rn

 

rn

We are based in Scotland and if you need help please contact us or check out our portfolio page.

rn

What’s Involved?

rn

There are two main parts to SEO and they are; onsite and offsite. 

rn

 

rn

Onsite – this is all to do with your website and the changes you can directly make to it. The aim of this is to make your website as easy as possible for the 

rn

search engines to read. If they read it correctly they will be able to list it  in the search engine results correctly.  

rn

 

rn

Onsite SEO involves looking at;

rn

 

rn

Keyword research

rn

URLs

rn

Navigation

rn

Page structure

rn

Keyword placement

rn

Website structure

rn

Site map

rn

Robot.txt

rn

Code validation

rn

Content

rn

Etc.

rn

 

rn

Offsite – this involves increasing the amount of one way links to your 

rn

website. For the search engines to decide which website to put number one, two, 

rn

three etc it has to a have logical structure to say which site is the most 

rn

important for that search term. It does this by looking at how many different 

rn

websites link to your website, so the more you have the better you rank. (This 

rn

is very simplistic but gives you an idea of how it works.) Links can be built in 

rn

many different ways and there are pitfalls and problems to be aware of.

rn

In house?

rn

One of the most time consuming things in the world of search engine optimisation is research. This is a continual task ensuring that you are keeping 

rn

 up-to-date with the latest changes in the search engines so you can react to them when needed. If you are only optimising for one website then there are allot of research costs that will be assigned to one site, where as if you employ a company they can spread this research cost so you don’t have take 

rn

 the impact of it. 

rn

 

rn

 The second reason to employ a company is because it does not take a full time SEO consultant to optimise a lot of websites. So if you employ an expert to come into your business and optimise your website on a full time basis they will spend 1/3 of their time researching, 1/3 of their time suggesting alterations to your website and building links and the other 1/3 of their time doing something unrelated. If they do too much (for example create too many links in one hit) your website will be penalised by the search engines and your efforts will be lost.   So what you need is an expert like Jon Harrison (me) from SEO Company Edinburgh to come in and help you :-). 

rn

 

rn

Some Benefits

rn

Increased traffic from search engines

rn

Lasting results 

rn

Increased traffic from other websites

rn

Increased traffic from social media

rn

Improved visibility of your brand

rn

Competitor analysis

rn

Online analysis to monitor progress and online activity

rn

Online focus to help push your company in the correct direction

rn

 

rn

When looking into this it is normally fairly easy to see how/when you will  receive your investment back. It is possible to see what people are searching 

rn

for and the quantity of searches that take place. Because of this you can take an educated guess at how long it will be to get your investment back. This is 

rn

largely due to it mainly being upfront work with continual improving results. 

rn

 

rn

If this is done correctly the majority of the work is done over the first twelve months and then improved on after that. So the first two hits in finance 

rn

are on initial onsite optimisation and then a link building project possibly lasting twelve months. After these initial costs there is only a small amount of 

rn

maintenance to sustain your rankings (which can be done in-house). If you don’t have any internal resource then you also need to allow for content generation and developer costs which are ongoing. 

rn

 

rn

Unlike pay per click advertising, banner adverts, website advertising and  traditional offline marking you get lasting results from natural listings (natural listing are the results you get in the main body of the  engines, not the sponsored links that may exist at the top, side and/or  bottom of the page). 

rn

 

rn

If you need assitance please contact us or check out our Freelance SEO Edinburgh page. At SEO Company Edinburgh we love a challenge!

rn

Infaweb Ltd – Blog & Information

rn

What Is The Tone Of Your Content?

rn

When creating content for a business tone of voice is extremely important; not only does it help you stand…

rn

The Backlink Profile Trigger Points!

rn

An interesting topic and one that always generates difference answers and views. Why? Because no one really has th…

rn

The Importance Of Content on A Webstie -Yes That Topic Again…

rn

Yes I am talking about content, like the other 10,000 SEO people in the world but really you need to pay attenti…

rn

The Psychological Impact Colours Could Be Having On Your Landing Page

rn

The psychology of colour is sometimes deemed completely unscientific with no verifiable data to back up it…

Case Studies
  • No case studies found

Have your case studies featured here. Benefits to Uploading a Case Study.

  • Showcase your online marketing expertise.
  • Allow potential clients to understand your strengths.
  • Establish yourself as a leader within the industry.
Submit Your Case Study
Seo Company Edinburgh Rankings (Awarded in last 3 months)
This company has not yet been highlighted in our rankings.
Click here to contact them and let them know you're interested in their evaluation.
Work for Seo Company Edinburgh? Learn More About Our Rankings
topppcs.com logo

Seo Company Edinburgh

Not Yet Rated

Verification CHECKLIST

Complete Verification

 
topppcs.com Everywhere!

Reach us from wherever you are. Get the latest updates fast.

 

Copyright 2018 © topppcs. Use of this website constitutes acceptance of Terms & Conditions | Privacy Policy | Legal Disclosure