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About - Seo Company Edinburgh

Jonathan Harrison, Founder
Top Floor, 6 Bridge Street | Scotland, United Kingdom, 57

Pulling All Your Efforts Together To Gain Benefits - Infaweb Limited

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Welcome to SEO Company Edinburgh, the place to find experts in search marketing. Search engine optimisation is a method of helping improve your listings in the  search engines (mainly Google, Yahoo and Bing as they are the largest 3 and take up the vast majority of the market share.) By improving your rankings for words people are searching for you will improve the amount of traffic you are likely to get, and paying customers. 

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We are based in Scotland and if you need help please contact us or check out our portfolio page.

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What's Involved?

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There are two main parts to SEO and they are; onsite and offsite. 

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Onsite - this is all to do with your website and the changes you can directly make to it. The aim of this is to make your website as easy as possible for the 

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search engines to read. If they read it correctly they will be able to list it  in the search engine results correctly.  

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Onsite SEO involves looking at;

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Keyword research

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URLs

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Navigation

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Page structure

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Keyword placement

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Website structure

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Site map

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Robot.txt

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Code validation

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Content

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Etc.

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Offsite - this involves increasing the amount of one way links to your 

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website. For the search engines to decide which website to put number one, two, 

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three etc it has to a have logical structure to say which site is the most 

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important for that search term. It does this by looking at how many different 

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websites link to your website, so the more you have the better you rank. (This 

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is very simplistic but gives you an idea of how it works.) Links can be built in 

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many different ways and there are pitfalls and problems to be aware of.

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In house?

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One of the most time consuming things in the world of search engine optimisation is research. This is a continual task ensuring that you are keeping 

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 up-to-date with the latest changes in the search engines so you can react to them when needed. If you are only optimising for one website then there are allot of research costs that will be assigned to one site, where as if you employ a company they can spread this research cost so you don't have take 

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 the impact of it. 

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 The second reason to employ a company is because it does not take a full time SEO consultant to optimise a lot of websites. So if you employ an expert to come into your business and optimise your website on a full time basis they will spend 1/3 of their time researching, 1/3 of their time suggesting alterations to your website and building links and the other 1/3 of their time doing something unrelated. If they do too much (for example create too many links in one hit) your website will be penalised by the search engines and your efforts will be lost.  

So what you need is an expert like Jon Harrison (me) from SEO Company Edinburgh to come in and help you :-). 

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Some Benefits

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Increased traffic from search engines

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Lasting results 

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Increased traffic from other websites

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Increased traffic from social media

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Improved visibility of your brand

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Competitor analysis

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Online analysis to monitor progress and online activity

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Online focus to help push your company in the correct direction

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When looking into this it is normally fairly easy to see how/when you will  receive your investment back. It is possible to see what people are searching 

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for and the quantity of searches that take place. Because of this you can take an educated guess at how long it will be to get your investment back. This is 

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largely due to it mainly being upfront work with continual improving results. 

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If this is done correctly the majority of the work is done over the first twelve months and then improved on after that. So the first two hits in finance 

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are on initial onsite optimisation and then a link building project possibly lasting twelve months. After these initial costs there is only a small amount of 

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maintenance to sustain your rankings (which can be done in-house). If you don't have any internal resource then you also need to allow for content generation and developer costs which are ongoing. 

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Unlike pay per click advertising, banner adverts, website advertising and  traditional offline marking you get lasting results from natural listings (natural listing are the results you get in the main body of the  engines, not the sponsored links that may exist at the top, side and/or  bottom of the page). 

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If you need assitance please contact us or check out our Freelance SEO Edinburgh page. At SEO Company Edinburgh we love a challenge!

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Infaweb Ltd - Blog & Information

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Seo Company Edinburgh Reviews

Featured Review

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James
James

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Overall Feedback:

We approached Alba when setting up BreezeTech, a London-based tech support & repair service. Our requirements were to partner with an SEO agency that is flexible and responsive to our needs as a growing company. Since working with them a year ago, our experience has been fantastic. Alba are very knowledgeable about SEO best practices and have helped us make numerous changes to our site in order to optimise it for organic visibility. We are also extremely pleased with their management of our social media across a variety of platforms. We look forward to working with Alba to take the business to the next level.

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