Cluceru Sandu 4,
Bucharest, , Romania
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Any pay per click (PPC) campaign must have clear objectives; our job is to make sure that the campaign is as profitable as possible by maximizing the conversion rates.
Most times, the business owners use pay per click campaigns in order to make their website visitors purchase something, but others might only want to get the visitors to download a report, maybe get their contact information and sell clients leads, and so on.
No matter what approach you are using, the key factor has to be profitability; you have to know what your profit margin is, and only pay for ads that are making you money. If you are selling a product for $99 and your profit is $25, you have to make sure that your pay per click costs are less than $25 for each product unit that is being sold.
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