While I would like to think of myself as technologically savvy, we really were stuck in a time that was quite different from how marketing is done today. In online e-commerce, we were quickly finding that if you couldn't adjust for the times, the times would pass you by. When it become quite apparent that our in-house team couldn't handle the stress of figuring out online advertising, we reaching out to DMA to give us some help. They not only put together a brand new campaign for us, they helped correct our understanding of online advertising. We were able to target web users more relevant to us rather than just setting out the bait and hoping that someone would bite. We not only see a large increase in ad impressions, we were seeing an even greater increase in the number of clicks we got to our website and an even greater conversion rate to boot. Since we were targeting the right people online, we had greater success in sales without really having to invest in additional resources; these were people that were quite happy to purchase from us. We focused on what we did best by making sure every customer was a satisfied customer and DMA handled the digital marketing like they do best.