Building 4, 2 Old Street Yard | London, England, EC1Y 2BP
Way back in 2011, Dan Gilbert was a young troublemaker working at Google on various projects relating to Quality Score.
After training some of the UK's top agencies, he realised they weren't very good. They lacked the kind of technical and mathematical expertise required to run successful PPC campaigns. So he left, and started recruiting the smartest people he could find to work for the most fun company he could create.