About - Apogee Web Consulting, LLC

Richard Ball, Founder
6030 Daybreak Circle Suite A-150 #276 | Clarksville, Maryland, 21029

Why SEM?

First, you want to meet your customers when they are actively looking for your products on a search engine. Second, advertising via the search engines is cost effective. Third, statistics can be gathered from web logs to determine the efficacy of an ad campaign.

How do you know if a TV ad is working? Fourth, a poorly performing ad campaign can be corrected without having to build a new campaign from scratch. Try that with a print ad.

Perhaps the better question is this:  Why start anywhere but SEM?

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