To produce the most insightful and innovative evaluation process we connect with industry analysts and enthusiasts which have a fascination with the pay per click industry. We believe it is crucial to have truly passionate and experienced individuals involved in our research and evaluations. This affords us the opportunity to learn more directly from those which have provided pay per click management services in the past which remain intellectually involved within the industry.
The main role which industry analysts plat within our evaluation process is providing additional insight and information on news and information obtained over the course of evaluations, routine information gathering, and important industry events. They provide a unique view of how specific incidents may shape the industry as a whole in addition to individuals and vendors within the industry. We use their feedback to shape the future direction of our evaluation process, rankings, and our approach to research and analysis covering pay per click management agencies.
Due to their history and connection to the online marketing industry, industry analysts provide us with a wealth of information and analysts which is unmatched through other resources. They understand the struggles which pay per click management companies face when creating in-depth paid Search marketing campaigns. Through their guidance and insight we continue to improve upon our evaluation process to ensure the vendors which we feature in our rankings are truly the best pay per click management companies in the online marketing industry.