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Evaluation Methodology


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Who We Evaluate

We identify and rank the Best in Paid Search.

We evaluate and rank the leading and top contending providers of pay per click management and online advertising services. Each of the companies that are highlighted on our lists are premier vendors that help businesses reach online audiences through advertising. Whether it's Google's advertising platform, social media advertising, or media acquisition, we conduct an analysis of many competing firms and rank them accordingly. Companies we recommend in our rankings consistently produce exceptional results for their clients.

Ongoing Research

To produce the lists we publish our research team is conducting ongoing research around the world of paid Search marketing. On the first of each month our rankings are updated based on new information and insight obtained by our research team.

Our Analysts

Bright minds shape our research.

We work with marketing and advertising professionals which have many years of experience in online advertising. Our analysts are diligent marketers that understand how to make the most of one's advertising dollars. We rely on industry analysts and experts to help shape the direction of our research and to ensure that the research being conducted truly represents who most consistently produces exceptional advertising campaigns. Without our analysts we would be unable to produce our rankings of the best paid Search marketing companies.

What to Expect

Proven firms produce exceptional results.

Buyers using the pay per click management and paid Search marketing companies in our rankings can expect their campaign to be taken to the next level. These firms understand the intricacies of the platforms they manage, how to properly target the right audience, and how to convert. Additionally these firms excel at communicating with their clients and showing them the value of their campaign. We recommend buyers hire exceptional pay per click management firms to get the most out of their advertising dollars.

On Site Agency Verification

A close look at marketing processes.

In some cases our research team may visit a competing firm's headquarters to get an inside look at the leadership, the culture of the work environment, and the proprietary strategies and tools that are used to produce exceptional pay per click campaigns. During these visits they may interview executive staff and those which have a daily hands-on with clients' campaigns. These on site agency visits ensure that our research team can verify the claims made by competing pay per click management firms for a more in-depth analysis.

Email Our Experts

Our team would love to communicate with you and generally responds within 24 hours.

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