Turning digital data into business knowledgePrint this Page
February 28, 2012
February 28, 2012
His masterclass will complement any digital strategy that you currently have, showing you how and what to measure from the range of data sources that are available to you in the digital world – including social media, web analytics, and a host of other sources. Not only that, Alex Marks, marketing and media professional of over 20 years and past key digital member of both eBay and Microsoft, will show you what to look for in future data sources, ensuring that you can qualify and validate the information yourself and ultimately turn that data into useful business knowledge. This masterclass will be open to heads of strategy, web, marketing, digital, KM, social media and Information Management and all leaders interested in knowing how to gather and use the right information for maximum bottom line impact.
Masterclass leader: Alex Marks
Alex Marks is an International marketing and media professional of over 16years experience. He has worked on both agency and client side across a broad range of clients and sectors, including retail, telecommunications, broadcast and tourism.
He has worked internationally for eBay, helping to set up their advertising business. At Microsoft he was responsible for the UK marketing of their advertising division, which included the successful launch of Microsoft Adcenter in 2006.
Prior to this Alex worked at digital media agency i-level, where he was Marketing & New Business Director. He has also worked in traditional media for companies such as Capital Radio, Classic FM, and Zenith Media.
He is a published author, regular commentator, writer and conference speaker on digital marketing issues and a blogger for The Marketing Society.
He launched Fresh & Frank Consulting in 2010. http://www.ark-group.com/mp_introduction.asp?ac=1199&nc=1&fc=167