The Role Of Email In A Web 3.0 WorldPrint this Page
August 5, 2008
August 6, 2008
, , 060611
How do you deliver the right message to the right people at the right time? In a marketing universe that continues to expand because of digital technologies?and becomes more interactive as consumers assume more power and control?how do you rise above the noise to deliver a relevant, targeted and engaging message to your audience in a Web 3.0 world? Direct marketing, and email marketing in particular, remain hugely powerful tools and effective marketing channels. However, as the marketing communications landscape evolves, many industry insiders question the role of email marketing moving forward, particularly as it relates to the tween/teen/young adult consumer segments. Email optimization starts by ensuring that you?re sending trusted email that ISPs will deliver to the intended recipients, including a strong call to action and optimizing your content to drive conversions and deliver the highest returns. Whether you?re managing your email communications internally or partnering with a third-party delivery service, discover the best practices you need to maximize your ROI. Hear from leading experts as they analyze the current email marketing ecosystem and lead you through strategies that effectively and efficiently move prospects from awareness to interest to purchase.
Christopher Marriott, VP and General Manager, New York & London, Acxiom Digital
Ryan Deutsch, Director of Strategic Services, StrongMail
Loren McDonald, VP, Industry Relations, Silverpop