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April 30, 2012 Mobile Advertising World Australia Melbourne Central
Conference Details


April 30, 2012



May 1, 2012


Conference Location:

, Melbourne Central

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Among the key questions that will be answered in MAD World are:

* How to fit mobile into your existing media strategy
* How to measure the success of a mobile advertising campaign
* How telcos can get a slice of the revenue generated from mobile advertising
* The role of mobile in creating truly integrated communications campaigns
* Mapping the mobile advertising ecosystem. Who owns this space?
* How to work with operators to understand your mobile audience
* How to overcome fragmentation – which devices and operating systems are used by your target customer base?
* You’ll come away with great new ideas to do better business.

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