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Last Updated March 1, 2024
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Major Clients:
babycenter, Bankrate, Inc., Crate&Barrel, Primedia, salesforce.com
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Revenue:
$3 million - $5 million
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Year Founded:
2002
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Pricing:
H
-
Fulltime Employees:
155
- Primary Services:
-
Active Clients:
800
-
Client Retention Rate:
86%
- Social:
-
Major Clients:
babycenter, Bankrate, Inc., Crate&Barrel, Primedia, salesforce.com
-
Year Founded:
2002
-
Fulltime Employees:
155
-
Active Clients:
800
-
Client Retention Rate:
86%
-
Revenue:
$3 million - $5 million
-
Pricing:
H
- Primary Services:
-
Secondary Services:
- Social:
About - Efficient Frontier Inc
Kristin Bromm, Program Manager
809 Eleventh Avenue - Building 4 | Sunnyvale, California, 94089 Efficient Frontier was acquired by Adobe and is now a part of Adobes Digital Marketing Business Unit.
Efficient Frontier is the only company to centrally optimize the key digital marketing channels. The core of our platform is delivering automated bidding at massive scale into auction based inventory spanning search, display, and social media. Our optimization uses proprietary algorithms built on advertiser performance data from the Search, display, and social marketplaces as well as conversion data from client websites and offline sources. The Efficient Frontier application of portfolio theory models bids and allocates budget across digital channels for maximum return on investment.
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