Mobile Advertising World AustraliaPrint this Page
April 30, 2012
May 1, 2012
, Melbourne Central
Among the key questions that will be answered in MAD World are:
* How to fit mobile into your existing media strategy
* How to measure the success of a mobile advertising campaign
* How telcos can get a slice of the revenue generated from mobile advertising
* The role of mobile in creating truly integrated communications campaigns
* Mapping the mobile advertising ecosystem. Who owns this space?
* How to work with operators to understand your mobile audience
* How to overcome fragmentation – which devices and operating systems are used by your target customer base?
* You’ll come away with great new ideas to do better business.